Our Display Advertisers Get Found Online

Total Local Community Guides are an effective advertising media for our display advertisers since they are sent to every resident in a community through Every Door Direct Mail. However, since so much of our world has become digital, we also want to help our display advertisers get found online. That’s why we’ve recently launched new digital enhancements for all of our print advertisers. With a display ad, our advertisers also get these items online:

• A featured listing of each display ad on every community website page in which they advertise.
• A unique business profile page on our website with their contact information and ad.
• We also publish each community guide in a flippable format online at ISSUU.com and link display ads back to advertiser websites.
• 3 posts per year on our Total Local Facebook page for each community in which they advertise. These posts point back to advertiser websites and include their contact information.
• NEW! We’ve added enhanced Business Profile Pages on our website for any display advertiser that purchases a half page and above for free! Or, if you are a smaller display advertiser or would just like to be an advertiser on the website for a particular guide, you may purchase an Enhanced Business Profile Page.

Enhanced Business Profile Pages on Total Local

Our website includes a section for each of our communities where we publish a Total Local Community Resource Guide. On the Community Guide Page, we include an image of all of our display advertisers, which is clickable through to their Business Profile Page. Any of our advertisers that purchase the equivalent of a half page or above in display advertising in our books receives an Enhanced Business Profile Page. The enhancements include digitizing their ads by inserting key words of their products and services on the page. We can also add more text information that the advertiser provides. Plus, we link back to the advertiser’s website, google listing, or social media accounts. All of this helps contribute to the advertiser’s overall search engine optimization. We’ve started rolling these improvements out this fall with our summer guides, starting with Mason. Moving forward we will be adding these enhanced pages to each new Community Resource Guide.  

Total Local Community Facebook Pages

For all of the communities where we publish a guide, we also host a community resource page on Facebook. This page not only features each of our display advertisers (for free) three times per year, but we also repost community events, local news, and more. Our pages for each community are not meant to compete with other community Facebook pages and groups. They are simply another way for local businesses and community information to reach more people on Facebook. These days, local information often gets drowned out by well-funded news sources and big-name brands. With Total Local Facebook pages, we focus on the businesses and events in your own community. We know that fostering a community connection helps businesses become more recognized by their customers. Creating a sense of community also encourages people to shop local, building up the community’s economy and creating a win/win situation for both residents and business owners. So, advertising with Total Local covers all your bases. Through our printed guides and our community Facebook pages, we provide you with a multi-faceted approach to reaching your audience. Your display ad in our Total Local Community Resource Guides will reach people in their mailboxes via Every Door Direct Mail. In addition, by giving our advertisers exposure on our community Facebook pages and with our Enhanced Business Profile Pages on our website, we have also provided them with a crucial way to be found online!   Contact Us If you’re interested in advertising in Total Local’s Community Resource Guides or in an Enhanced Business Profile on our website, please contact us at 517-663-2405.