Why Should Advertisers Move to Streaming TV in 2024?
The Stats
It’s 2024, the way that people watch TV is changing! Long gone are the days of moving your TV antennae with extreme care to weasel out a better signal. Cords are finally taking a break, making room for a double-digit migration from Traditional TV to the world of Streaming TV.
In 2024 Streaming TV ad spend is expected to reach $30.1 billion (about $93 per person in the US), which is a 22.4% increase from 2023. By 2027, CTV ad (aka Streaming TV) spending is expected to grow by 72.5% to $42.4 billion (which is about $130 per person in the US).
Traditional TV vs. Streaming TV Targeting Capabilities
But why are advertisers funneling money to Streaming TV? What’s so special about streaming compared to Traditional TV advertising, they are both just TV, right?
Wrong! Streaming TV has so many more targeting capabilities than most people realize with audience reach, content delivery, and interactivity that can up your advertising game.
Audience Reach
- Traditional TV Advertising: It reaches a mass, market audience through scheduled broadcasts on cable or network television
- Streaming TV Advertising: It targets specific audiences based on demographics, interests, and viewing behavior since streaming platforms allow for more targeted advertising
Content Delivery
- Traditional TV Advertising: Advertisements are shown during scheduled program breaks, and viewers have limited control over content
- Streaming TV Advertising: Viewers have more control over content, often choosing when and what to watch. Ads may be integrated into the streaming service, and viewers might have the option to skip
Interactivity
- Traditional TV Advertising: Generally lacks interactivity, with viewers having limited engagement options during the ad
- Streaming TV Advertising: Offers more interactive features, such as QR codes, clickable ads, surveys, and direct response mechanisms, providing a more engaging experience
How to Purchase Streaming TV Advertising
Okay, okay, so now that we know Streaming TV in 2024 will be hot and trending, the big question is, “What’s our move?” How do we snag those prime spots on major streaming platforms? You can contact Total Local! We can help you with advertising placement on Streaming TV.
How can Total Local, a small local company do this? Anyone can sell streaming advertising now. Long gone are the days of relying on the big guys in broadcast. And, we’ve partnered with a national company that specializes in placing streaming ads. We can meet with you in person and be your local resource for navigating this new ball game. So, cover your bases, because the field is wide open, and anyone can step up to the plate.