Additional Services
More Marketing Tools, More Ways to Grow
Total Local Additional Services
At Total Local, we offer a wide array of marketing support. Our additional marketing services, like QR codes, call tracking numbers, and quick printing solutions, are designed to give small and mid-sized businesses the extra tools they need to grow. As a full-service marketing company, we’re here to help you reach more customers, track results, and make your company stand out, both online and offline.
We Offer QR Codes & Call Tracking Numbers!
Ask Us About QR Codes and Call Tracking Numbers
Total Local has been using QR Codes for several years now and Call Tracking Numbers for almost as long as they’ve been available. Several advertisers take advantage of our software to track the effectiveness of their print ads. Some use a different number or QR Code for each publication in which they advertise.
Call Tracking Numbers
We offer call tracking numbers as an add-on to any print display ad or bold line listing. The cost is per number on an annual basis and can be renewed. We use a third party vendor that has a portal for you to login and see your call tracking data at any time. The software allows us to send you a whisper message prior to each call so that you know the call is coming from one of our publications. Among other advanced features, the software has the ability to record phone calls and can integrate with online campaigns.
QR Codes
We also offer QR Codes to our print advertisers and to clients for use on other marketing materials. There is an additional annual fee for this service, but you have the ability to track your analytics and personalize QR Codes to match your brand. QR Codes can be used with almost any call to action, whether you’re sending people to a social media page, website, or video about your company. Dynamic QR Codes allow you to optimize the content for your call to action, testing and changing it over time.
Just let us know if you would like to try a QR Code or Call Tracking number in your next advertisement or marketing campaign. We look forward to helping you measure your success! Call 517-663-2405 or email info@totallocal.com to get started today!
Reinforce Your Message in Both Print & Online
New Programmatic Print + Online + Digital Packages!
Total Local, with our national partner, is making Programmatic Advertising available for our clients to reach the right audience, at the right time, with the right message! We have specially designed packages that work with our print publications so you not only reach your potential customer in their mailbox, but also online. By reinforcing your message both in print and online, your campaign is more effective.
We can help you leverage multiple targeting tactics for each campaign in order to meet the goals of the program. The online tactics include:
- Geo Fencing
- Competitive Conquesting
- Addressable Geo Fencing
- Geo Targeting
- Keyword Retargeting
- Contextual Targeting
- Site Retargeting
- Custom, Curated Audiences based on demographics, interests and buying behavior
These tactics translate into placing the right message in front of the right person, and targeting when they:
- Visit websites
- Search keywords
- Read articles and content
- Visit certain locations
- Attend certain events
- Have key demographics, interests, and buying behavior
Ask us about combining your print advertising with online programmatic advertising. Our national partner consistently delivers performance above the industry average and provides easy-to-understand reports. Call 517-663-2405 or email tmiller@totallocal.com to get started!
Quick Printing Services
Business Cards, Flyers, Forms, & more!
Did you know Total Local provides Quick Printing Services? If you need flyers, brochures, business cards, or other print projects done with quality and efficiency, let us help! Printed materials help you establish your brand, communicate your message, and reach more customers.
We Deliver too!
In the course of doing business, we frequently travel to Lansing, Jackson, and Ann Arbor and the small towns around these larger cities. So, personal delivery is part of our print service to your area. Call us at 517-663-2405 or email us at tmiller@totallocal.com.
For a list of our quick printing services, click here.