Media Buyiing
Helping You Reach Your Target Audience with Precision and Impact
Total Local Media Buying
At Total Local, we help businesses get the most out of their advertising budget by handling every aspect of media buying, from planning and strategy to negotiating rates and placing ads. Whether it’s print, digital, radio, TV or billboards, we will find the right mix to connect with customers and drive results.
Media Buying That Maximizes Your Reach
What Is Media Buying?
What is media buying, anyway? Media buying is the process of purchasing advertising space or time on various platforms such as TV, radio, print, websites, streaming services, or outdoor media to reach a specific audience. It involves selecting the right channels, negotiating prices, scheduling ad placements, and optimizing ad performance to achieve marketing objectives. The key is to target channels that your audience uses and buy ad placements at time slots when the majority of them are active and likely to see your ad.
Why Is Media Buying Important?
Media buying is important because it directly impacts the performance of your marketing and advertising campaigns. It helps you reach your audience on the most relevant platforms. Successful media buying also allows you to optimize your advertising budget. Media buyers continuously analyze your data and pivot as required. Small, informed adjustments can lead to bigger returns.
Smart Media Buying, Tailored for Your Business
At Total Local, we know that effective media buying is not only placing ads. It’s also about choosing the right channels, timing, and message to reach your ideal audience. As part of your overall marketing strategy, we help small and mid-sized businesses make the most of every advertising dollar by building smart, targeted media plans that work across print, digital, radio, TV, billboards, and more.
Whether you’re looking to raise brand awareness, drive foot traffic, or launch a new product, we’ll create a customized, cohesive plan that aligns with your goals and budget. Let us handle the details, from negotiating ad space to tracking performance, so you can stay focused on running your business. Contact Total Local at tmiller@totallocal.com or call us at 734-845-2421 to find out how we can help your business grow!
Event Marketing & Audience Targeting
From marketing collateral (posters, flyers, invitations, and brochures), to social media and digital advertising, Total Local can help with your event planning and marketing needs. Plus if you’re a business who wants to target a niche audience, event audience targeting may be a good fit for you to boost sales.
Graphic Design
We offer graphic design for all your event marketing needs. Let us help you develop the look and feel to appeal to your particular event audience. We have experience with branding and logo design, as well as designing marketing materials for a variety of different industries, including: banners, brochures, flyers, and digital graphics (social media and digital display).
Printing
After the design process, we can handle the print production process as well. We can either print your materials in-house or will gather printing estimates from local and online printers, depending on your budget and print specifications. We will consult with you on your cost and quality and offer you a variety of options from which to select. Then we manage the rest of the process for you, including timely delivery.
Digital Marketing
The team at Total Local can help you create an integrated plan to reach your audience digitally, whether that’s on the web, social media, or on mobile devices. We have experience with website design and hosting, landing page creation, and social media management to help promote your event. We also work with a national vendor that has robust technology to reach targeted audiences through digital display and paid social. Plus we’re local and work with you to customize your social media outreach.
Event Audience Targeting
Are you interested in pre-event marketing, day-of event targeting, event retargeting, or event fencing as described in the article above? Then turn to us to get started. We work with a national vendor that has powerful capabilities, but we are also local and can meet with you in-person to get the messaging just right.
We want to help you target your audience, whether you’re an event organizer, an event sponsor, or a business looking to target a certain event. Let us help you on a particular tactic, or we can create a marketing plan for your next event that encompasses all of the above. Contact us at 517-663-2405 or info@totallocal.com.