The Rise of Audio
The Stats
Streaming audio advertisers deliver audio ads through streaming and downloadable audio content, such as podcasts, music, online radio and more.
- 90% of the one billion global streaming listeners, choose ad supported channels. (XAPP Media)
- Ad supported internet radio is expected to increase to $4.7 billion by 2025 (Economics of Internet, Music and Radio)
- Podcast listeners spend an average of 90 minutes in their cars (Nielson)
Why Streaming Audio?
- Highly engaged listeners, many users listen to streaming audio for extended periods, often while engaged in other activities
- Listeners say audio ads are less disruptive than other types of advertising
- Hard to skip ads, especially when users are engaged in other activities while listening
- Cost effective compared to traditional radio advertising and other forms of media
- Measurable results, streaming audio platforms typically provide detailed analytics that allow advertisers to track the performance of their ads in real-time
Audience Targeting
Streaming audio platforms often collect data on users’ listening habits, preferences, and demographics. This data allows advertisers to target specific audiences based on factors like age, location, interests, and music genre preferences, ensuring that ads reach relevant listeners. Streaming audio ads can help small businesses increase brand awareness among their target audience. By repeatedly exposing listeners to their brand message, businesses can create familiarity and build trust with potential customers over time.