Content Marketing
Content That Connects: Attract Your Audience with Strategic Storytelling
Total Local Content Marketing
Total Local’s content marketing services are designed to help small and mid-sized businesses stand out with messaging that resonates. Our team crafts tailored content that reflects your brand and engages your audience. That way, you can focus on running your business while we help tell your story. The goal? To educate, inform, and inspire your audience, so when they’re ready to buy, your company is at the top of their mind.
Unleashing the Power of Content Marketing
What Sets Total Local Apart?
Total Local understands the unique challenges faced by small businesses. Our team is adept at crafting personalized marketing strategies that resonate with your target audience, ensuring maximum engagement and return on investment. Our services span the spectrum of marketing needs, from print publications and digital advertising to website design and social media management.
At the core of our offerings is our standout content marketing service. In an era where content is king, having high-quality, engaging, and relevant content is crucial. Total Local excels in creating content that not only captures attention but also drives action.
We’re Writing Experts
We are proud to have two talented writers on staff who bring stories to life with creativity and precision. Jenny has an MA in English and brings years of experience writing in a variety of media including blogs and social media. Teresa has an MS in Journalism and has used her skills in writing for PR, agricultural journalism, marketing communications, and social media. With a knack for crafting compelling narratives, our writers ensure your brand’s voice is heard loud and clear. From blog posts and articles to social media updates and newsletters, we handle it all with finesse.
Why Choose Total Local?
- Tailored Strategies: We don’t believe in one-size-fits-all solutions. Every business is unique, and so are our marketing strategies. We take the time to understand your goals and craft a plan that aligns with your vision.
- Comprehensive Services: Beyond content marketing, we offer a range of services including print design, website development, branding, and more. This means you can rely on a single, trusted partner for all your marketing needs.
- Local Focus: As a local business ourselves, we understand the Mid-Michigan market. Our deep local insights enable us to create marketing campaigns that hit the mark with your audience.
- Proven Results: Our track record speaks for itself. We have helped numerous businesses in the area grow and thrive, and we are eager to do the same for you.
Join the Total Local Family
When you choose Total Local, you’re not just getting a service provider; you’re gaining a partner who is as invested in your success as you are. Let us help you tell your story, engage your audience, and grow your business. With our expert content marketing services, the possibilities are endless.
Ready to take your business to the next level? Contact Total Local today and let’s start crafting your success story. For more information email us at tmiller@totallocal.com or call 517-663-2405.
Let Us Help You Craft Your Story
Writing press releases and conducting media relations are essential components of a successful PR strategy, and Total Local is well-equipped to help you make the most of these tools. Crafting a compelling press release involves more than just sharing news—it’s about telling a story that resonates with both the media and your audience. At Total Local, we ensure that each press release is newsworthy, concise, and tailored to the interests of local journalists, increasing the likelihood of it being picked up by the media.
Once the press release is crafted, our team leverages our established connections with local media outlets to ensure your story gets the attention it deserves. We have strong relationships with reporters, editors, and podcasters in the community, which allows us to pitch your news effectively and secure valuable coverage. By maintaining these connections and continuously building new ones, we can help your business gain visibility and credibility in the local market. This strategic approach to media relations not only boosts your brand’s presence but also fosters long-term relationships with key influencers in your industry.
Share Your Expertise In Our Publications
If you have a compelling story idea or unique expertise that would benefit one of the communities we serve, Total Local can help you share it through our community publications. We’re always on the lookout for engaging content that adds value to our readers, whether it’s a an innovative approach to solving common problems or expert advice for home owners and area residents.
By sharing your expertise and contributing to a feature article in one of our publications, you not only gain exposure but also position yourself as a trusted expert within the community. This can significantly enhance your reputation and help you connect with potential customers.
Let’s explore how we can help you earn media coverage with a well crafted public relations campaign, or reach out to us with your story ideas at 517-663-2405 or info@totallocal.com
Relationship Marketing: Planning & Execution
Total Local Can Help You Develop & Implement a Relationship Marketing Strategy
Total Local is experienced in helping small businesses develop and execute relationship marketing strategies, even with smaller budgets. Here are just some of the areas in which we can assist:
Strategy Development
- Understanding Goals: Getting to know your business objectives and target audience
- Market Research: Conducting research to identify customer needs and preferences
- Strategy Formulation: Helping you develop a plan that includes personalized communication, loyalty programs, engagement initiatives, and more
Planning
- Action Plan: Creating a detailed plan outlining tactics, timelines, and responsibilities
- Resource Allocation: Working with you to identify necessary resources like budget, tools, and personnel, optimizing for cost-effectiveness
- Measurement Metrics: Establishing Key Performance Indicators (KPIs) to measure success
Execution
- Personalized Communication: Implementing tactics, such as writing and scheduling personalized emails and setting up templates in your CRM
- Loyalty Programs: Designing loyalty programs to reward repeat customers
- Customer Engagement: Facilitating ongoing engagement with updates, exclusive offers, and community-building activities
- Feedback and Improvement: Collecting feedback and making adjustments to improve effectiveness
Let us help you build and maintain strong, lasting customer relationships, driving long-term success and loyalty. For more information email us at tmiller@totallocal.com or call 517-663-2405.
Creating Brand Guidelines for Your Business: Let Total Local Boost Your Brand
At Total Local, we understand how important it is for your small or medium-sized business to stand out in today’s competitive market. One of the best ways to do this is through consistent and compelling brand guidelines. Our team is passionate about helping businesses like yours create a strong, cohesive brand identity that works across all platforms.
Whether it’s your logo, colors, typography, images, or crafting your company’s mission and message, we’ll help you define and communicate your brand’s personality, ensuring it leaves a lasting impression on your customers. When all of these components are in line with the vision of your company, customers are more likely to notice and trust you with their business.
We take the time to work with our clients to establish these brand guidelines and then implement them consistently across all marketing platforms, including:
- Company logo
- Website Design
- Social Media
- Email Marketing
- Print Publications
- Business Cards
- Brochures
- Advertisements
- Signs & More!
If you are interested in creating brand guidelines for a new business or improving brand guidelines for an existing business, we would love to help. Please reach out to Total Local at 517-663-2405 or email us at tmiller@totallocal.com.
Copywriting: Effective Writing Creates Strong Connections!
One of the many marketing services Total Local offers is copywriting. Compelling copy allows you to build a relationship with your audience and customers by providing original, relevant content.
Copywriting comes in many shapes and forms, including blog articles, website copy, press releases, social media posts, brochures, and many other materials.
Writing about your products and services is noteasy, yet it is a crucial way to let the world know the values and mission of your business. That’s why many companies hire copywriters to help their business stand out from the crowd. The information you put out on your website, social media channels, and newsletters directly reflects your business, so you want it to be as professional, clear, and appealing as possible.
If you would like help with any aspect of copywriting for your small or mid-sized business, don’t hesitate to reach out to the professionals at Total Local, we would be happy to help! 517-663-2405 or info@totallocal.com.