Social Media Management
Build Your Brand, One Post at a Time
Total Local Social Media Management
A relevant social media presence is essential for small businesses to connect with customers, build trust, and stay competitive. Our social media management services take the stress out of keeping your brand visible online. We create and schedule engaging content, manage your platforms, and help grow your audience.
Boost Your Business Visibility with Total Local’s Social Media Services
With the growing number of social media users, building a robust social media presence for your business or organization is more important than ever. At Total Local, we can help you reach more potential customers and enhance your business’s visibility.
Our team takes the time to understand your company’s unique needs, creating a social media strategy that aligns with your values and effectively promotes your products and services. Here are some of the social media management services we offer:
Full-Time Social Media Management
Engage with your customers consistently! Our daily posting service (5 to 6 times per week) includes a variety of content, from product promotions and sale announcements to sharing relevant information and engaging posts designed to connect with your audience.
Part-Time Social Media Management
Our part-time management offers similar services with posts limited to 3 to 4 times per week. This option provides a balanced approach, ensuring your business remains active on social media with less frequent posting.
Social Media Packages
Let Total Local take the stress out of creating social media content. Our packages include bundles of holiday posts with attractive graphics, positive customer testimonial posts, and other special posts. This option is perfect for those who prefer an alternative to monthly social media plans.
Paid Social Campaigns
We also offer paid social campaigns to build brand awareness or target specific audiences with a call to action. We will work with you to determine the best approach based on your goals and budget, ensuring your message reaches the right audience.
For more information and a detailed breakdown of our social media services, please contact us at 517-663-2405 or tmiller@totallocal.com.
Let Us Help Manage Your Online Reputation
Total Local’s Reputation Management Services
At Total Local, we understand that managing your brand’s image is more important than ever. With online reviews, social media conversations, and public perception shaping customer decisions, it’s crucial to stay ahead of the conversation. Our reputation management services help you take control of your online presence.
Monitoring and Responding to Reviews: We keep an eye on customer feedback across platforms like Google, Instagram, and Facebook, ensuring you never miss an opportunity to engage with your audience. From thanking satisfied customers to addressing concerns, we help you maintain positive relationships.
Building a Positive Image: By sharing your success stories, customer testimonials, and industry expertise, we create and promote content that showcases your strengths, boosting your credibility and customer trust.
Crisis Management: If a negative review or crisis arises, we step in quickly to address the issue, provide transparency, and protect your brand’s reputation. We help you provide a measured response that won’t further inflame the situation and may even turn a negative review into a positive relationship.
At Total Local, we combine years of marketing expertise with personalized reputation management strategies, ensuring your business shines online. Ready to take control of your reputation? Contact us today and let’s start building a stronger brand image for your business! For a free 15 minute consultation, call/text Teresa Miller at 734-845-2421 or email her at tmiller@totallocal.com.
We Offer Paid Social, Even if You Do Not Have a Social Media Profile!
I Don’t Have a Facebook Business Page, So Why Should I Care?
We hear this a lot from our long-time advertisers in the community guides, “I’m not active on Social Media, and I don’t want to be.” We get it! However, an impressive 76% of social media users have made a purchase based on a brand’s social media post! Even if you don’t have a social media profile or business page, we can help you show up on Facebook on our Total Local pages!
We have a social media page for each community in which we produce a publication. If they’ve opted in, we post our print display advertisers ads three times per year on each community page in which they advertise. However, in general only about 2.6% of a business’s page followers ever see posts organically. New this year, you can boost your ad on our pages! We will help you design an ad, select an audience, highlight a call to action, and set a budget. This way, even if you don’t have your own Facebook page, you can be visible on social media.
Paid Social for Your Business
For those of you that are active on social media, we have several additional options to help you make the most of paid social.
Awareness Ads: The awareness objective is for campaigns where you want to reach the most amount of people and stay top of mind. Choose the awareness objective if you want to increase brand awareness, change brand perception, or show your ad to as many people in your audience as possible.
Traffic Ads: The traffic objective is designed to send people to a destination. Choose the traffic objective if you want to send people to your website, increase conversations on messenger, encourage people to call your business, or show your ad to people most likely to click it.
Audience Targeting: Import your existing list of emails and phone numbers, or use our vendor’s geo-fencing technology to target potential customers based on device IDs. Reach potential customers who have visited competitors, local events, or places of interest in the past 30 to 90 days through our vendor’s exclusive geo-fencing tool. Look-back device ID data can be curated and uploaded into the Facebook/Instagram platform.
Ad Creative: Another advantage in using our services is that we are able to build your ads to be seen in: Instagram and Facebook Feeds, Stories and Reels, In-Stream Ads for Videos and Reels, Messages, In-articles, as well as in Apps and Sites.
Expanded Reporting: We offer 24/7 access to performance metrics, with details not available through Facebook, including competitive conquesting, event targeting, and foot traffic attribution.
If you would like help with any aspect of social media management or paid social, don’t hesitate to reach out, we would be happy to help! Call 517-663-2405 or email info@totallocal.com to get started today!
Advertise On Our Community Facebook Pages
A Stand-alone Offering
We’ve provided advertising on our community Facebook pages to our publication display advertisers, included with the cost of their print ad, for several years. We have 14 active community pages with more than 10,000 followers combined. Now, we are offering the ability to advertise on our Facebook pages in each of the communities we serve, even if you’re not currently a print advertiser. Depending on your budget, we can also place the ad with Facebook, as paid social media, from our page.
WHY?
- Targeted Reach: Our pages cater to specific communities, ensuring that your ads are seen by a relevant, local audience. This increases the likelihood of reaching potential customers who are already engaged with content in the communities we serve.
- Enhanced Credibility: Being featured on a community-focused page can lend credibility to your business, as it associates it with a trusted local source of media. It can also help you build trust and recognition within the community.
- Increased Engagement: Local followers are more likely to engage with content that feels relevant to their lives. Your business can benefit from these higher engagement rates, which can lead to increased brand visibility and customer interaction.
- Cost-Effective: Advertising on our pages can be more affordable than broader social media campaigns, offering your business a cost-effective way to reach a highly targeted audience. Plus we manage the ads for you, selecting a specific audience for your business, saving you time to do more important things in your business.
- Community Connection: Businesses can align themselves with the community by advertising in a space dedicated to local information and events, helping you to build a stronger connection with potential customers locally.
Are you interested in leveraging our Facebook audience for increasing engagement with your business? Contact us to learn more about advertising on one of our community pages at 517-663-2405 or tmiller@totallocal.com