Claiming Your Google Listing: A Simple Step with Big Benefits
If you’re a small business owner, you’ve probably received those calls: “This is Google calling about your business listing….” Whether it’s a robocall or a pushy telemarketer, it can be enough to make anyone want to roll their eyes and hang up.
But here’s the thing: claiming and managing your Google Business Profile (formerly Google My Business) is actually a key part of your online presence and it deserves your attention.
Why Your Google Listing Matters
Your Google listing is often the first impression people have of your business. It’s what shows up when someone searches your name, looks for your services, or uses Google Maps. A claimed and optimized listing makes sure potential customers see the right information: your hours, phone number, website, photos, reviews, and more.
What Happens If You Don’t Claim It?
When you don’t claim your listing, you’re leaving your online presence to chance. The information could be outdated, incomplete, or even incorrect. Worse, someone else could claim it and misrepresent your business.
The Benefits of Taking Control
Taking ownership is easy and it gives you control over how your business appears on the world’s most-used search engine. You can respond to reviews, update your hours, post special offers, and gain valuable insights about how customers are finding you.
Ignore the Calls, but Not the Listing
So yes, those calls are annoying — and often not even from Google — but don’t let them push you into ignoring something this important. If you haven’t claimed your Google listing yet, now’s the time. Need help? That’s what we’re here for.
Pro Tip: If someone calls saying they’re from Google, they probably aren’t. Google doesn’t make unsolicited calls to verify listings. It’s best to claim and manage your listing directly at google.com/business.