Grow Your Business with Email Newsletters & eBlasts
Build or Rent a List, It’s Up to You!
Email newsletters and eBlasts are cost-effective ways to connect with your audience, share valuable info, and drive new or repeat business — without breaking the bank. Plus, they give you measurable results to see what’s working! But what’s the difference between an email newsletter and an eBlast? Let’s break it down.
Email Newsletters
An example of an email newsletter is what you’re reading right now. It is a regularly occurring email with informational content. It can have multiple sections of information. The content you choose for each section depends on your industry. An email newsletter may contain calls to action or promotions, but these are not the sole purpose for sending out an email newsletter.
Email newsletters are more about building relationships. Usually you select your audience for your email newsletter from past and current customers, prospective customers, people who attended your event or trade show, people who signup in your store, or people who subscribe on your website.
eBlasts
An eBlast is different from a newsletter in that it has one specific message. The primary purpose of an eBlast is to elicit an action from the recipient. Some calls to action may include asking the recipient to subscribe to your newsletter, visit your website, make a purchase, or call for an appointment. The call to action depends on your goal for that specific audience.
While you can send email blasts to the same people who receive your email newsletter, usually eBlasts are more targeted. You identify one subset of your list that would benefit from the promotion or you rent a list using publicly available data to target an audience. Reputable companies from whom you can rent a list, gather the email addresses through a double opt-in process and scrub their lists regularly. Through list rental you can be very specific as to the audience that you want to target including, demographic data, geographic data, behavioral data, and data about purchase history.
Email Newsletters and eBlasts help to push your message out to your specific audience when they may already be engaged in reading their email. In contrast, social media and many forms of advertising provide more impressions, but people may not be actively engaged to perform your call to action at the time they see your message. Receiving messages from your business via email will help your audience engage with you more often. We always see an increase in sales or contacts after an email newsletter is sent out, either by us or one of our clients
Need help crafting the perfect email campaign? Start by knowing your audience and delivering value with every send!