advertising
Stand Out from the Competition
Print Advertising is More Memorable & Trustworthy than other Forms of Advertising
The Power of Magazine and Directory Advertising
Print advertising offers lasting impact and credibility that digital can’t always match. The tactile experience of a physical publication leaves a stronger impression on readers, and localized content of our directories and community magazines builds deeper connections. Unlike the fleeting nature of digital ads, print ads have a long shelf life and are often revisited, giving your business repeated exposure. Plus, print is widely seen as more trustworthy, and studies show it leads to higher ad recall.
Advantages of Every Door Direct Mail Distribution
Utilizing EDDM for distributing our publications amplifies the benefits of print advertising. EDDM allows us to reach every household in the communities we serve for maximum visibility. Mailbox delivery ensures your ad gets noticed, while the familiar, local content keeps residents engaged and builds community connection. We also expand reach by placing copies in municipal offices, libraries, schools, and other high-traffic locations. Plus, with ad design included in the cost, you get all the benefits of direct mail, without the added expense of producing and mailing it yourself.
Total Local Publications leverage the power of print and the efficiency of Every Door Direct Mail to create a robust platform for local businesses to connect with their communities. By providing high-quality, locally-focused magazines and directories, we offer businesses an effective way to increase their visibility and build stronger connections with their customers. In a world dominated by fleeting digital interactions, the lasting impact of our publications stands as a testament to the enduring value of print media.
Our display advertisements start at just $529 each (with placement in four issues). To learn more about pricing options, to purchase a display ad, or to update your listing, please download the pdf below and reach out to the team at Total Local by emailing tmiller@totallocal.com or calling 734-845-2421.
Ready to Advertise? Click to Download Our Print Ad Sizes & Rates
Smart Advertising, Made Local
Print Inspires Trust & Reaches Your Audience
Why We Still Print
Print continues to be a strong media, despite the explosive growth of the digital world. Print is tangible in a way that electronic communication is not. Plus, with the advent of email, there is less and less in a homeowner’s mailbox for advertisers to compete with, making your print advertisement more likely to be seen.
Print Inspires Trust
One of the most important benefits of print media is the trust factor. A recent survey by MarketingSherpa finds that 82 percent of U.S. internet users trust print ads when making a purchase decision more than any other form of advertising.
Print Reaches Your Audience
We’ve come across recent research regarding directory advertising that shows that 46% of people still start their searches in print, rather than online. Also, a majority of the people searching in print are in the 55 plus age group, who happen to own 75% of the nation’s wealth.
Print Is Memorable
Studies have shown that people are more likely to remember information they have read on paper rather than on a screen. And if they keep the publication around, they are likely to look at it more than once.
Harness the Power of Print
Total Local has been printing community resource guides for more than 30 years and we’re continuing to evolve the publications. We’re updating the publications, based on research, to improve readership and increase the relevancy to each of the communities we serve. While at the same time, we provide our advertisers with a trusted, memorable way to reach their audience of homeowners and area residents.
We look forward to helping you design an ad and place it in one of our print publications. Call 517-663-2405 or email tmiller@totallocal.com to get started today!
Reinforce Your Message in Both Print & Online
New Programmatic Print + Online + Digital Packages!
Total Local, with our national partner, is making Programmatic Advertising available for our clients to reach the right audience, at the right time, with the right message! We have specially designed packages that work with our print publications so you not only reach your potential customer in their mailbox, but also online. By reinforcing your message both in print and online, your campaign is more effective.
We can help you leverage multiple targeting tactics for each campaign in order to meet the goals of the program. The online tactics include:
- Geo Fencing
- Competitive Conquesting
- Addressable Geo Fencing
- Geo Targeting
- Keyword Retargeting
- Contextual Targeting
- Site Retargeting
- Custom, Curated Audiences based on demographics, interests and buying behavior
These tactics translate into placing the right message in front of the right person, and targeting when they:
- Visit websites
- Search keywords
- Read articles and content
- Visit certain locations
- Attend certain events
- Have key demographics, interests, and buying behavior
Ask us about combining your print advertising with online programmatic advertising. Our national partner consistently delivers performance above the industry average and provides easy-to-understand reports. Call 517-663-2405 or email tmiller@totallocal.com to get started!
Media Buying
What Is Media Buying?
What is media buying, anyway? Media buying is the process of purchasing advertising space or time on various platforms such as TV, radio, print, websites, streaming services, or outdoor media to reach a specific audience. It involves selecting the right channels, negotiating prices, scheduling ad placements, and optimizing ad performance to achieve marketing objectives. The key is to target channels that your audience uses and buy ad placements at time slots when the majority of them are active and likely to see your ad.
Why Is Media Buying Important?
Media buying is important because it directly impacts the performance of your marketing and advertising campaigns. It helps you reach your audience on the most relevant platforms. Successful media buying also allows you to optimize your advertising budget. Media buyers continuously analyze your data and pivot as required. Small, informed adjustments can lead to bigger returns.
Smart Media Buying, Tailored for Your Business
At Total Local, we know that effective media buying is not only placing ads. It’s also about choosing the right channels, timing, and message to reach your ideal audience. As part of your overall marketing strategy, we help small and mid-sized businesses make the most of every advertising dollar by building smart, targeted media plans that work across print, digital, radio, TV, billboards, and more.
Whether you’re looking to raise brand awareness, drive foot traffic, or launch a new product, we’ll create a customized, cohesive plan that aligns with your goals and budget. Let us handle the details, from negotiating ad space to tracking performance, so you can stay focused on running your business. Contact Total Local at tmiller@totallocal.com or call us at 734-845-2421 to find out how we can help your business grow!
Digital Advertising That Delivers
From social feeds to streaming sites, a good portion of your audience is online and the experienced team at Total Local will help you meet them there.
Our digital advertising services combine the power of social media marketing with the precision of programmatic advertising, giving your brand the visibility it deserves and the results you need. Whether you’re looking to increase engagement, drive conversions, or build long-term awareness, we’ll craft a smart, targeted strategy that puts your message in front of the right people at the right time.
Social Media Advertising
We create eye-catching, scroll-stopping ads for platforms like Facebook, Instagram, LinkedIn, and more, all designed to spark interest, start conversations, and generate action. From audience targeting to performance optimization, we manage every detail to maximize your return on investment.
Programmatic Advertising
Programmatic Advertising allows you to fine-tune your advertising efforts to target the exact types of people you want to see your ads. If your small business slots into a specific niche, being able to target people with relevant interests and demographics can really help you make the most of your marketing. Total Local will help you leverage the power of real-time bidding and automated ad placements across thousands of websites, apps, and video platforms. Programmatic ads are data-driven, scalable, and cost-efficient: ideal for reaching niche audiences with precision and at scale.
Why Choose Us?
Total Local delivers more than just ads. We build smart, custom strategies tailored to your goals. With expert media buying, transparent budgeting, and consistent creative across platforms, we ensure every campaign delivers strong, measurable results. Plus, our ongoing performance tracking keeps your strategy sharp and effective. Let’s take your digital advertising to the next level. For more information, please email us at tmiller@totallocal.com or call 734-845-2421.